Lipstick, lip gloss, and anything in the lip vicinity has long been the domain of Kylie Jenner. Kim Kardashian has largely stayed away as she built her own beauty empire, instead partnering with longtime makeup artist Mario Dedivanovic and the lipstick oracle Kylie Cosmetics for collaborative lip launches. But now, big sis Kim is ready to strike out on her own. Thanks to an announcement on Instagram on Tuesday, we know what to expect from KKW Beauty's next launch: 11 new lipstick products inspired by her "signature nude lip."
According to the post, KKW Beauty will launch eight crème lipsticks and three lip liners on June 8. Fans got a sneak peek at one shade in the photo announcement, which shows Kardashian in a smooth brown lip with a touch of pinkness.
(One conspiracy theory: The color was designed to match her nipples.) Kylie Jenner's makeup artist Ariel Tejada stepped in to do Kim Kardashian's makeup for the shoot, which we're 99 percent sure means Kardashian has her sister's blessing for her latest release.
Kardashian followed up the announcement with a preview of all eight shades. According to her, the shades have "the creamiest long-lasting formula." She also hinted at epic packaging: "Can’t wait for you to see my packaging!" She's already packed her fragrance in a model of her nude body.
How much more creative can she possibly get?